Adrien Group Holding operates in the field of real estate sales and investment in Turkey. Considering the type of activity of this group, the logo was designed by adapting the shape of the triangle, which is a static shape and a sign of authority, and the arch, which is one of the symbols of architecture. The color of the logo was also purple and gold to create a sense of glor y and trust in the viewer. After creating an organizational identity for the Adrien brand, a set of office papers, social media and website designs simultaneously made this group better visible and created a reliable relationship with its customers.